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BLOMS
Academic project
2019
This was an academic project for 3-people teams guided by a design brief put forward by Peldar ,a Colombian glasswork company. They were looking to open their market entering the Masstige segment which is for mass-production products that are marketed as prestigious. Thus, the brief established that we had to design:
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Product: A confiture/preserve jar for the Masstige segment which meant that it had to look stylish enough to put it on the dining table during formal occasions.
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Target user: Women ,among 25 and 40 years old.
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The container volume had to be less than 400 ml
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My main role was carrying out all the development stage (stage 2)
Stage 1 - Research
In order to know the market, we did a quick research of Peldar´s market competitors through secondary resources about market share, prices and products' physical characteristics. We found that:
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Their main competitors were La Coruña, La Constancia, Pomona and Group Casino. Among these competitors most of their glass jar shapes had radial symmetry ,the shape included surface bas-reliefs for better grasp and innovations on the lid color and shape.
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The most liked containers were those with a clear reuse purpose (e.g. a jar that then can be used as a glass or measuring cup).
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The prices for 370ml preserves and jams were between 5.000 and 10.000 COP for mass production products. 750 ml jars were between 16.000 and 25.000 COP.
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Based on this information, we established that our design had to be affordable (price below 25000 COP), visually appealing and reusable as a decorative element for the living room or dining room.
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Moreover, to refine our user profile, another team member created a Persona profile where she detailed our user´s profession, personality, goals and favorite activities as a 35-years-old social communicator who loves decorative elements to bring harmony to her home, she enjoys planning social meetings at her place; she´s intuitive ,non-traditional and loves affording little traits for her everyday life.
Stage 2 - Development
Based on that information, I created a mood board based on 5 reference concepts: elegant, sophisticated, fluid, delicate and feminine and we decided that it would contain lychees because their shape also reflects the concepts we wanted to showcase.
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I translated this mood board into inspiration for the visual alphabet, then that became a full handmade 3D sketch and isometric views of the final design. Finally, to bring this concept to reality I created a 3D physical mockup using Clay.
Describe your image
Describe your image
Describe your image
At the same time, the rest of the team did a volumetric and demolding analysis of the final design using isometric views. This allowed us to know if the glass design could be manufactured in real life, how many molds it would need and how many milliliters it could contain.
Aftewards, the physical mockup was scanned using a 3D scan that allowed us to bring the design into a CAD software (CREO parametric) where another team member 3D modelated it. This digital model enabled us to do a detailed manufacturing analysis.
During this 3D modeling process the initial shape had to change significantly to be viable. Following you can see renders of the final digital 3D design.
Conclusions and results
We achieved the goal of creating a manufacturable proposal for Pedal company. The most challenging part was to adapt the initial shape to a viable proposal because when we 3D-modeled it and did a volumetric and demolding analysis the shape was too big and some curves on the bottom had not allowed the container to demold in a real life manufacturing process. To solve this we had to iterate the shape many times on CREO parametric keeping the overall visual lines till the demolding analysis was viable.
