CREACTIVOS
A website for work from home employees to take guided - active and creative - breaks
THE BACKGROUND
Individualy executed project as part of my internship role at Alimentos Carnicos (food industry company)
​
Timeframe: 3 months
Modality: 100% online*
*The internship was carried out 100% online due to the ongoing COVID pandemic.
MY TASKS
[Generative research] - interviews, survey, secondary resources & data analysis
​
[Design] - Product identity, wireframing user flow
​
[Prototyping] - Low & High fidelity
​
[Evaluative research]- usability study
​
​
THE PROBLEM
Alimentos Carnicos administrative employees working from home during COVID-19 pandemic where facing physical and mental discomforts
as a result of higher levels of sedentary and global situation of uncertainty
​
MY APPROACH
To encourage the administrative employees working from home to take more active breaks during working hours through a web app with guided activities for the mind and body
THE RESEARCH PLAN
AFTER CONDUCTING THE RESEARCH...
THE MAIN INSIGHTS WERE:
​
An intentional
break for the mind
and the body
​
​
A solution that feels light (time-wise)
but energizing
​
​
A break that is scheduled & includes a
clear goal
​
It is incentive by employees on a power position
​
Allows the user to connect with their coworkers
​
“(an active break) is like a mexican taco because it has something spicy that heats you up ,wakes up your body and resets you”
​
-Anonimus user
IDEATION & COCREATION
*The initial ideation process happened in paralel to the research through paper wireframing
Low-fidelity prototype done with:
​
INITIAL CONCEPT
from participatory design session
SOME CHANGES
To Include nostalgic music (enhaces emotinal connection)
​
To guide the exercises by voice​
To have a large variety of exercises (avoid boredom)
THE TIME CHALLENGE
THE KEY : STRATEGIC PLANNING
How the time distribution looked like
THE SOLUTION
GUIDED ACTIVE AND CREATIVE BREAKS
powered by Google Sites and @Chat
Ready to get active?
click the following link to take your morning /afternoon break..
The user gets an alert message by the @Chat group
IN THE MORNING YOU WILL FIND
5 MINUTES OF GENERAL MOBILITY & 5 MINUTES OF DANCE
IN THE AFTERNON YOU WILL FIND
5 MINUTES OF SPECIFIC MOBILITY or 5 MINUTES OF CREATIVITY
The users can share their experience through the @Chat group
I feel so renew after that break!
The result of my creative exercise looks ugly
but I enjoyed a lot doing it, let me send a picture :D
TESTING & LEARNINGS
15 administrative
employees
5 consecutive work days
AND THIS IS WHAT I DISCOVERED...
​
100% of the participants would like to keep including these breaks on their workday
​
​
@Chat is not the most effective way to send the alert message
​
​
30% of the participants considered the morning break (10 minutes) was too long
​
​
The creative breaks (creative audio-guided activities)
were the favourite activity
​
​
100% of the participants would like to keep including these breaks on their workday
​
​
“Feeling very awake and ready to continue with my meetings and To-do list”
​
-Anonimus participant
