top of page

CREACTIVOS

A website for work from home employees to take guided - active and creative - breaks 

creactivos_2_fix.png

THE BACKGROUND

Individualy executed project as part of my internship role at Alimentos Carnicos (food industry company) 

Timeframe: 3 months

Modality: 100% online*

*The internship was carried out 100% online due to the ongoing COVID pandemic.

MY TASKS

[Generative research] - interviews, survey, secondary resources & data analysis

[Design] - Product identity, wireframing user flow

[Prototyping] - Low & High fidelity

[Evaluative research]- usability study

pexels-thirdman-8012494_edited.jpg
pexels-karolina-grabowska-4506113_edited.jpg

THE PROBLEM

Alimentos Carnicos administrative employees working from home during COVID-19 pandemic where facing physical and mental discomforts
as a result of higher levels of sedentary and global situation of uncertainty 

MY APPROACH

To encourage the administrative employees working from home to take more active breaks during working hours through a web app with guided activities for the mind and body

THE RESEARCH PLAN

user research summarized - creactivos

AFTER CONDUCTING THE RESEARCH...

THE MAIN INSIGHTS WERE:

An intentional
break for the mind
and the body

A solution that feels light (time-wise)
but energizing

A break that is scheduled & includes a
clear goal 

 It is incentive by employees on a power position 

 Allows the user to connect with their coworkers

 “(an active break) is like a mexican taco because it has something spicy that heats you up ,wakes up your body and resets you

-Anonimus user

IDEATION & COCREATION


*The initial ideation process happened in paralel to the research through paper wireframing

Low-fidelity prototype done with: 

INITIAL CONCEPT

justinmind-logo-bw-inverted-removebg-preview.png

from participatory design session

SOME CHANGES

To Include nostalgic music (enhaces emotinal connection)

To guide the exercises by voice

To have a large variety of exercises (avoid boredom)

THE TIME CHALLENGE

THE KEY : STRATEGIC PLANNING


How the time distribution looked like

time_ch.png

THE SOLUTION

 GUIDED ACTIVE AND CREATIVE BREAKS  

powered by Google Sites and @Chat

Ready to get active? 
click the following link to take your morning /afternoon break..

The user gets an alert message by the @Chat group

IN THE MORNING YOU WILL FIND

 5 MINUTES OF GENERAL MOBILITY & 5 MINUTES OF DANCE

IN THE AFTERNON YOU WILL FIND

 5 MINUTES OF SPECIFIC MOBILITY or 5 MINUTES OF CREATIVITY

The users can share their experience through the @Chat group

I feel so renew after that break!

The result of my creative exercise looks ugly
but I enjoyed a lot doing it, let me send a picture :D

TESTING & LEARNINGS

 15 administrative
employees

5 consecutive work days

 AND THIS IS WHAT I DISCOVERED...

100% of the participants would like to keep including these breaks on their workday

@Chat  is not the most effective way to send the alert message

30% of the participants  considered the morning break (10 minutes) was too long

The creative breaks (creative audio-guided activities)

were the favourite activity 

100% of the participants would like to keep including these breaks on their workday

 “Feeling very awake and ready to continue with my meetings and To-do list”

-Anonimus participant

Thank you for taking the time to explore this project :)

bottom of page